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Making The Best Pizza By Listening To Harshest Critics

Most companies, especially those in the F&B industry, would hardly ever place themselves in front of a firing squad. So as to speak.

Domino's Pizza got tired of the complains about their pizzas and decided to hear it for themselves. The focus group wasn't shy about their opinion of the pizzas. While it was hard to hear it out (especially when you're head chef and you have to listen), they listened and return back to the drawing.. kitchen table.

Check out the Pizza Turnaround videos.

Read about it in BNET's interview with Domino's Chief Marketing Officer, Russell J. Weiner.

Have a blast!


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